Some of my Marketing thoughts...

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  • Zigzagging at the Extremes

    In his book, The Rare Find, George Anders tells how companies can spot exceptional talent. The book uses a term I really like to describe the career arcs of potential game-changers. Anders refers to these people as having “jagged resumes.” These are resumes that don’t fit your perfect candidate profile but you should be looking…

  • How to Achieve Breakthrough Thinking

    Today, most of us sweat inside our heads. Not doing well at work? There’s a good chance you’re not thinking well. Maybe you write sloppy plans (or don’t plan at all). You jump into “work mode” before prioritizing your day. You miss opportunities because you think too narrowly about a task. Or you’re just too…

  • English Major Career Advice: Start an SEO Company Now

    You’ve probably heard our nation lacks the STEM (Science, Technology, Engineering, and Math) graduates to keep pace with global competition. Forget that. We have a more fundamental workplace issue going on: most entry-level workers can’t write. Blame it on texting, a lowering of high school writing standards, general inarticulateness and laziness, or the massive adoption…

  • The Science Behind Repetition in Marketing

    Do you feel like you’re on a marketing treadmill? Always creating new versions of pieces but never perfecting? If so, get off! It’s important to remember that no one hired you to be busy. You were hired to build a tribe of loyal fans and ultimately increase sales. In your busiest moments, ask yourself if…

  • 600 Pages of Niche Educational Content Got Us Ranked

    A few years ago, the talent assessment business I worked for needed a customer engagement strategy. We had some solid products, but no one was talking about them! We also had good lead flow, but the leads weren’t closing fast. So after a lot of discussion, our team decided to take a plunge. We dedicated…

  • The Science of Marketing

    Years ago I headed to a job interview for a leading ed tech company in Southern California. The job opening was for a sales engineer. I vividly remember the interview getting off to a good start and then crashing. The interviewer asked if I knew the sales methodology “SPIN” selling (a well-researched series of questions…